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Schedule
Friday, October 1
Pre-conference session
| 1:00 p.m. |
David C. Baker, Principal, ReCourses, Inc.—“Forget Business Embracing Design: Let's Start with Design Embracing Business”
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| 5:00 p.m. |
Conference welcome and introduction by Ric Grefé and Ann Willoughby |
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Design and context |
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Sir Paul Judge, Chairman, Royal Society of Arts—“Design, commerce and
society”
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Robert Wright, Visiting Fellow at Princeton Center for Human Values and
author of Nonzero: The Logic of Human Destiny—“Design and Branding in Cosmic Perspective” |
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Larry Keeley, Innovation Strategist, The Doblin Group—“Innovation heats up!” |
| 8:00 p.m. |
Opening night reception, The Equitable Center lobby |
Saturday, October 2
| 8:00 a.m. |
Continental breakfast
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| 9:00 a.m. |
Welcome by Ric Grefé and Ann Willoughby
Introduction by David Brancaccio
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Designing value in consumer products |
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Claudia Kotchka, vice president, design innovation and strategy, P&G—“ Left Brain, Right Brain . . . New Brain:
The changing expectations for designers in business
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Christopher Hacker, senior vice president, design and marketing, Aveda—“Design
expressing values, gaining share”
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Design driving retail value |
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Minda Gralnek, vice president, creative director, Target—“Great design, everyday, for everyone” |
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Monica Nassif, founder, The Caldrea Company and Mrs. Meyer’s
brand of household cleaning products and Sharon Werner, Werner Design
Werks—“Re-designing Housekeeping: The Mr's Meyer's Story”
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| 1:00 p.m. |
Lunch on your own.
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Designer –corporate relationships, inside and out |
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Paula Scher, partner, Pentagram—“The politics of graphic design” |
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Ivy Ross, executive vice president of design and development, Old Navy
and panelists from three firms—“Open Doors, Future Floors”
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James Ales, art director, Monterey Bay Aquarium—“Non profit profits”
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Design and collaboration |
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Barbara Barry, Barbara Barry, Inc. introduced by Michael Vanderbyl, Vanderbyl
Design—“The power of collaboration, (exquisite) design and commerce” |
| 6:15 p.m. |
Synthesis, David Brancaccio |
Sunday, October 3
| 8:00 a.m. |
Continental breakfast
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9:15 a.m. |
Design from beginning to end |
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Patrick Whitney, director, Institute of Design, Illinois Institute of
Technology—“Designing as strategy” |
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Grace Lo, Assistant director, design and marketing services, Gold Peak Industries—“Designing a new lighting control business”
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Designing the total experience |
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Dr. Shirley Kenny, president, SUNY Stony Brook and Milton Glaser,
Milton Glaser, Inc.—“Reinventing Stony Brook”
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Steven Heller, co-chair, MFA design program, School of Visual Arts, New
York—“Designer as entrepreneur”
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| 12:15 p.m. |
Lunch.
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Designing the total experience |
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Brian Collins, executive creative director brand integration group, Ogilvy
& Mather—“Designing the brand experience” |
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Jay Cross, president, New York Jets—“Designing for customer
loyalty” |
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Joshua Green, senior editor The Atlantic Monthly—“Designing
the political experience”
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| 4:30 p.m. |
Synthesis, David Brancaccio |
| 5:15 p.m. |
Close |
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