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Gain Conference 2004
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Friday, October 1

Pre-conference session
1:00 p.m.

David C. Baker, Principal, ReCourses, Inc.—“Forget Business Embracing Design: Let's Start with Design Embracing Business”

5:00 p.m.  

Conference welcome and introduction by Ric Grefé and Ann Willoughby



Design and context


Sir Paul Judge, Chairman, Royal Society of Arts—“Design, commerce and society”


Robert Wright, Visiting Fellow at Princeton Center for Human Values and author of Nonzero: The Logic of Human Destiny—“Design and Branding in Cosmic Perspective”



Larry Keeley, Innovation Strategist, The Doblin Group—“Innovation heats up!”


8:00 p.m. Opening night reception, The Equitable Center lobby


Saturday, October 2
8:00 a.m.

Continental breakfast


9:00 a.m.

Welcome by Ric Grefé and Ann Willoughby

Introduction by David Brancaccio


  Designing value in consumer products

Claudia Kotchka, vice president, design innovation and strategy, P&G—“ Left Brain, Right Brain . . . New Brain: The changing expectations for designers in business ”



Christopher Hacker, senior vice president, design and marketing, Aveda—“Design expressing values, gaining share”


  Design driving retail value

Minda Gralnek, vice president, creative director, Target—“Great design, everyday, for everyone”



Monica Nassif, founder, The Caldrea Company and Mrs. Meyer’s brand of household cleaning products and Sharon Werner, Werner Design Werks—“Re-designing Housekeeping: The Mr's Meyer's Story”


1:00 p.m.

Lunch on your own.


  Designer –corporate relationships, inside and out

Paula Scher, partner, Pentagram—“The politics of graphic design”



Ivy Ross, executive vice president of design and development, Old Navy and panelists from three firms—“Open Doors, Future Floors”



James Ales, art director, Monterey Bay Aquarium—“Non profit profits”


  Design and collaboration

Barbara Barry, Barbara Barry, Inc. introduced by Michael Vanderbyl, Vanderbyl Design—“The power of collaboration, (exquisite) design and commerce”


6:15 p.m. Synthesis, David Brancaccio

Sunday, October 3
8:00 a.m.

Continental breakfast


9:15 a.m. Design from beginning to end

Patrick Whitney, director, Institute of Design, Illinois Institute of Technology—“Designing as strategy”



Grace Lo, Assistant director, design and marketing services, Gold Peak Industries—“Designing a new lighting control business”


  Designing the total experience

Dr. Shirley Kenny, president, SUNY Stony Brook and Milton Glaser, Milton Glaser, Inc.—“Reinventing Stony Brook”



Steven Heller, co-chair, MFA design program, School of Visual Arts, New York—“Designer as entrepreneur”


12:15 p.m.



  Designing the total experience

Brian Collins, executive creative director brand integration group, Ogilvy & Mather—“Designing the brand experience”



Jay Cross, president, New York Jets—“Designing for customer loyalty”



Joshua Green, senior editor The Atlantic Monthly—“Designing the political experience”


4:30 p.m. Synthesis, David Brancaccio
5:15 p.m. Close