Executive director's letter
Design: Gain vision, Gain value
Design creates value. While this is an axiom of intuition for designers, it is often a challengeable hypothesis for business. “Gain: AIGA Business and Design Conference” highlights examples where designing has been instrumental to corporate strategy and innovation. And it will also reveal the lasting impact of design on market differentiation and corporate identity. In some cases, design has even created a sublime customer experience. Each example will demonstrate that the designer’s contribution, whether to corporate strategy or product development, helps business gain vision and value.
-Richard Grefé, AIGA executive director