Archived on August 20, 2012. Visit www.aiga.org for more information.
Gain Conference 2004
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October 1-3, 2004
The Equitable Center
787 Seventh Avenue
(between 51st and 52nd Streets)
New York, NY 10019
Design: Gain vision, Gain value

Please note, this year's "Gain" conference sold out in early August.

Gain will demonstrate the value of designing as a strategic process that adds substantial value to business and organizations. Influential designers and visionary business leaders will describe how they have initiated fundamental change in their organizations, their industries, their product mix and their bottom line by making design part of their culture. Presentations will provide both designer and corporate views on the process and consequence of value created through fostering new knowledge, generating better ideas, cooperation, increased goodwill, effective problem solving, collaboration, community vitality, and, of course, beauty, effectiveness and ROI.

David Brancaccio will be moderating this year's sessions.